Thursday 2 May 2013



Creating and Starting an Online Business

Let’s look at a few different ways of creating an online business that will satisfy your needs and ambitions..

Categories

There are many different on-line businesses that you can start but most of them come down to three broad categories which are:
  • selling products or services to retail customers,
  • selling on on-line shop platforms/websites, and
  • business-to-business selling. 
Your Speciality: What do you like

When you are looking at creating and starting an on-line business, you'll want to look at what your speciality is in creative business around one of these three broad categories. 
  • If you decide that you want to sell to retail customers, you will have to find a way to sell your products or services in a different manner than many of the other retail websites out there. 
  • If you decide that you want to sell on an on-line shop platform, you'll want to find a wholesale distributor of products where you can buy your products at a great discount; you need a reliable back-office support structure. 
  • If you already work within the business-to-business forum, this will be an easy transition for you.
Each of these three categories offer exciting opportunities but you must decide upon which of the three you prefer to focus. Many people will decide to start an on-line business but have no idea where they should focus their efforts.  By focusing your efforts on one of these three categories, you'll know in which direction to start. 


Affiliate Marketing

Affiliate marketing is an effective strategy for many start-ups because you do not have to buy any products; your focus will be on the marketing and selling products/services on-line to people who want the products or services. 
For scanning some on-line Affiliate Marketing opportunities you may want to visit my website: http://www.callofentrepreneur.co.za  
If you decide that you want to sell products or services to retail customers, search for a niche market that is currently underserved; that will provide you with a competitive advantage, This is key to starting an on-line retail business;  with little competition you have an opportunity to dominate and establish yourself in the market. To find some of these underserved niches, visit the following website: www.findhotniches.com  

Provide Benefits to the Market 
Customers want Value for their Money

Finally, if you decide that you want to do business-to-business selling, figure out how you can provide benefit to the particular market that you want to go after. 
  • Example, many people work on-line as freelance writers and you are able to do this and potentially differ yourself from the competition if you market to one particular niche. 
  • Business-to-business selling is similar to the retail strategy in that you want to focus upon a niche and try and dominate that niche. 
Hopefully I have planted a seed to inspire you to create and start your own on-line business; it is challenging, rewarding and most of all FUN.